The Thirst is Real: Why Your Skin Needs a Hydration "Double-Down" This Season
Let’s keep it 100: there is a specific kind of panic that sets in when you catch your reflection in the midday sun and realize your skin is looking a...
Featured Collection
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Very Necessary. Broad Spectrum SPF 40 MoisturizerVery Necessary. Broad Spectrum SPF 40 Moisturizer- Regular price
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$39.00 - Regular price
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- Sale price
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$39.00
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Cellular Retreat with Kakadu Plum OilCellular Retreat with Kakadu Plum Oil- Regular price
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$49.00 - Regular price
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$49.00
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R4 Night Time Hydrating MoisturizerR4 Night Time Hydrating Moisturizer- Regular price
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$35.00 - Regular price
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$35.00
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Immerse Pure Neroli Hydrating Toner MistImmerse Pure Neroli Hydrating Toner Mist- Regular price
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$25.00 - Regular price
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$25.00
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Glow Booster+ Vitamin C & E SerumGlow Booster+ Vitamin C & E Serum- Regular price
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$30.00 - Regular price
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- Sale price
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$30.00
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Me First Plum Enzyme Powder CleanserMe First Plum Enzyme Powder Cleanser- Regular price
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$45.00 - Regular price
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$45.00
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Night Cap Retinol CreamNight Cap Retinol Cream- Regular price
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$40.00 - Regular price
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$40.00
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Eyes Matter Smoothing Under Eye SerumEyes Matter Smoothing Under Eye Serum- Regular price
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$40.00 - Regular price
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- Sale price
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$40.00
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Feels Great Foaming Face CleanserFeels Great Foaming Face Cleanser- Regular price
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$25.00 - Regular price
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$25.00
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OVER 1,000 OF FIVE-STAR PRODUCT REVIEWS
Shop by Skin Concern
Brighter Skin
These products are formulated to even skin tone, fade dark spots, and boost luminosity, leaving your complexion vibrant and refreshed.
Shop NowAge Repair
Packed with powerful ingredients, these products target fine lines, wrinkles, and loss of firmness to restore youthful, resilient skin.
Shop NowPore Refining
Designed to minimize pores, control excess oil, and refine texture, these products deliver a polished, clear complexion.
Shop NowHydration
Infused with nourishing ingredients, these products lock in moisture, soothe dryness, and restore suppleness for a dewy, healthy glow.
Shop Now
Get Into The Glow Set (5 pcs)
- Regular price
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$136.00 - Regular price
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$170.00 - Sale price
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$136.00
Wake up to your best skin yet with our ultimate 3-step overnight bundle for smoother eyes, renewed skin, and deep hydration.
How To Use
After cleansing and toning skin:
- Step 1: Treat under-eye area
- Step 2: Massage retinol on neck and face
- Step 3: Nourish and hydrate skin with R4
Ingredients
Key ingredients:
EYES MATTER - Aloe Vera, Brown Algae, Vitamin C, Wheat Protein
NIGHT CAP - Aloe Vera, Retinol
R4 - Aloe Vera, Shea Butter, Argan Oil, Mango Butter
Why IKnow?
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Clean Skincare
Clean and natural skincare with safe and transparent ingredients
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Free Shipping
Free shipping and fast delivery for all orders over $75
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Platinum Promise
Love it or return it—no questions asked within 30 days!
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Quality Results
Clinically proven results for aging and diverse skin complexions
Clinically Proven Results
Proven results for aging skin and diverse complexions
Our Story
Pure, clean chemistry has been at the heart of our skincare since the very beginning.
Our founder and CEO, Germaine Bolds-Leftridge, continues her mother’s legacy—who believed in crafting potent, effective skincare using natural ingredients.
Skincare Tips & Trends
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7 Mistakes You’re Making with Spring Sensitivity (And Why They’re Causing Dark Spots)
Meta Title: 7 Spring Skin Mistakes Causing Dark Spots on Melanin-Rich SkinMeta Description: Learn how to handle spring sensitivity and congestion. Avoid these 7 mistakes to prevent hyperpigmentation and keep...
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The Ultimate Decades Guide: Skincare Routines for Melanin-Rich Skin from Your 30s to Your 70s
Listen, your skin isn't just an organ; it’s a living history book. For those of us blessed with melanin-rich complexions: whether you’re African American, Indian, Korean, Malaysian, or a beautiful...
What Customers Are Saying
Let customers speak for us
Excellent it gives my skin a
Excellent it gives my skin a glow
Anonymous
Glow Booster+ Vitamin C & E Serum
Smells terrific and feels great on my skin
Smells terrific and feels great on my skin.
Linda N.
Immerse Pure Neroli Hydrating Toner Mist
I like that the SPF moisturizer is not drying
I like that the SPF moisturizer is not drying. I also like the pump.
Linda N.
Very Necessary. Broad Spectrum SPF 40 Moisturizer
The product was easy to use and I noticed a difference in my skin after the first application
The product was easy to use and I noticed a difference in my skin after the first application.
Linda N.
Me First Plum Enzyme Powder Cleanser
Fabulous
Very Necessary is just that, very necessary for my face! My skin loves it.
VENDETTE T THOMAS
Very Necessary. Broad Spectrum SPF 40 Moisturizer
I love receiving shipments from you
I love receiving shipments from you. Each packaging is so professionally done. It is wrapped as if something special were inside, and it is indeed special to me. Thank you.
Tony Reed
Cellular Retreat with Kakadu Plum Oil
moisturizing
I love how my face feels so moisturized after each cleansing.
Anonymous
Feels Great Foaming Face Cleanser
The title of the cleanser says it all
The title of the cleanser says it all..."feels great". It's hydrating and removes all makeup with ease.
Cynthia Marshall-McFarland
Feels Great Foaming Face Cleanser
It elevates my mood and leaves a natural glow
It elevates my mood and leaves a natural glow.
Cynthia Marshall-McFarland
Immerse Pure Neroli Hydrating Toner Mist
Great title
I am a repeat customer. I use the product to fit me.
Ardell Potier
Very Necessary. Broad Spectrum SPF 40 Moisturizer
