The beauty world is about to level up in 2025, and if you’ve got melanin-rich skin, the future is looking real bright (literally and figuratively). This year’s trends are all about enhancing what you’ve got—celebrating your glow and placing skin health at the center of self-care.
So, what’s hot and what’s next? Let’s dive into the top beauty trends for 2025 and break down the ultimate 9-step skin care routine that your melanin will thank you for – featuring none other than IKNOW Skincare, the gold standard for glowing Black skin.Trend 1: Skin Cycling Gets a Melanin Makeover
Remember skin cycling? The viral Tik Tok trend of alternating active ingredients to prevent over-exfoliation? Well, 2025 is giving it a twist tailored for melanin-rich skin. Hyperpigmentation and sensitivity are out here lurking, and we’re not about to play those games. The new approach involves cycling between vitamin C, retinol, and barrier-boosting ingredients like shea butter and ferulic acid. IKNOW Skincare’s NIGHT CAP Retinol Moisturizer and GLOW BOOSTER+ VITAMIN C & E Serum and CELLULAR RETREAT Kakadu Plum Oil are about to become your besties.Trend 2: Barrier Repair is the New Glow Up
Forget stripping your skin with harsh acids. This year, it’s all about nourishing the skin barrier. Think of your skin like a protective shield – when it’s strong, your glow can’t be stopped. Enter ingredients like mango butter, white tea, and hyaluronic acid. IKNOW’s FEELS GREAT Daily Foaming Cleanser and R4 Hydrating Moisturizer are powerhouses for keeping your skin plump and bouncy.Trend 3: Glass Skin, But Make it Melanin
Korean beauty gave us glass skin, but 2025 is remixing it for darker skin tones. The goal? Skin so dewy, it could double as a mirror. This trend leans heavily on enzyme powders, aloe vera, and layering lightweight hydration. IKNOW’s ME FIRST Plum Enzyme Powder Cleanser and IMMERSE Neroli Hydrating Toner Mist are about to deliver that reflective, smooth-as-glass vibe.Trend 4: SPF Stays Front and Center
Yes, sis – we still need SPF. If 2024 taught us anything, it’s that UV damage doesn’t discriminate. In 2025, mineral sunscreens with zero white cast are dominating the shelves. IKNOW’s VERY NECESSARY. SPF 40 Moisturizer is already ahead of the curve, blending seamlessly with melanin and leaving nothing behind but protection.Trend 5: Minimalist Routines with Max Impact
Gone are the days of 12-step routines. 2025 is leaning into simplicity, but with powerhouse products that multitask. This is where IKNOW Skincare shines. High-quality ingredients, smart formulations, and products that actually do the work so you don’t have to spend hours in front of the mirror.Your 9-Step Glow-Up Routine (IKNOW Style)
Ready to build your glow-up routine? Here’s how to make 2025 your skin’s best year yet:
Step 1:
FEELS GREAT Daily Foaming Cleanser
Start your day (and night) with this refreshing daily facial cleanser. It gently removes dirt and oil without leaving your skin dry.
Step 2: ME FIRST Plum Enzyme Powder Cleanser
Twice a week, add this enzyme powder cleanser to your routine for gentle exfoliation and brighter skin. It’s the glow-up you didn’t know you needed.
Step 3:
IMMERSE Neroli Hydrating Toner Mist
Spritz our hydrating toner spray generously to lock in hydration and prep your skin for the magic to come.
Step 4:
GLOW BOOSTER+ Vitamin C & E Hyaluronic Acid Serum
Brighten and hydrate with this glow-boosting hyaluronic infused vitamin c serum powerhouse. A must for anyone dealing with dark spots or uneven tone.
Step 5:
CELLULAR RETREAT Kakadu Plum Oil
Massage a few drops of this Vitamin C potent kakadu plum oil into your skin for that dewy, youthful glow. This oil nourishes and repairs.
Step 6:
VERY NECESSARY. SPF 40 Moisturizer (AM Only)
Protect your skin from the sun with our best SPF 40 sunscreen moisturizer for black and brown skin while keeping it radiant. No white ashy cast, just glow.
Step 7:
EYES MATTER Under-eye Serum
Dab a little under your eyes morning and night. Say goodbye to dark circles and hello to brighter, less tired-looking eyes.
Step 8:
NIGHT CAP Retinol Night Time Moisturizer (PM Only)
Smooth wrinkles, fine lines and boost collagen with our night time retinol moisturizer while you sleep. Wake up glowing.
Step 9:
R4 Hydrating Moisturizer
Seal the deal with this all-over hydrating facial moisturizer. It hydrates, soothes, and keeps your skin supple and soft all day long.
